Remove custom-implementation
Remove P2P Remove Product Remove Storytelling
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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

His research focuses on the impact of branding on behavior and lifestyle, and the drivers of purchases beyond product functionality. Marketers now face a landscape where consumers expect more than just products; they seek immersive experiences and active participation in the brand narrative and development process.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Don’t talk to businesses about a product. What are the trends?

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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. This makes sense when you consider the number of layers in the production-to-purchase process. It’s what you can do with the product that is exciting.