ClearVoice
JANUARY 14, 2020
If the topic is in the news, and you think your opinion is relevant/educated enough to lend weight to a public discussion, have your PR team pitch you to media outlets as an expert source who’s willing to contribute quotes, guest-contribute an entire piece, or appear on a TV segment. Don’t do this and don’t ask your PR team to do it.
Webbiquity
DECEMBER 16, 2014
What trends and changes in social media do marketers need to stay on top of? 5 Social Media Trends for 2014: New Research by Social Media Examiner. 10 things you should never say to a social media manager by PR Daily. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. do that for me?”
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Biznology
FEBRUARY 12, 2013
Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). Not because buzz marketing, social media marketing, digital PR, or guerrilla marketing doesn’t work but because you didn’t do a good enough job working it. 10 trends from SMX Social Media Marketing 2011 (raventools.com). But you get it wrong.
Buzz Marketing for Technology
JUNE 27, 2008
It will be published later this year as a chapter in a compendium book on emerging trends in KM. précis, summaries, reviews and other time-savers. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). Blog readers. want to see more: original research, surveys etc.
Convince & Convert
SEPTEMBER 20, 2010
Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For big brands, the benefits will be in customer service, rentention, support, PR. Interesting read.
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