Directive Agency

JULY 15, 2019

And his article went … I think he published it either on Buzz Feed or somewhere like New York Times … some super popular publication and this article went viral. P2P Interview with Rhett Hartsfield. Blake Emal: And now it’s time to switch from a B2B mindset to P2P. Blake Emal: Rhett, he’s a PPC guy.

SEO 40

SEO Paid Content Budget Programs Tools 40

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Search marketing should be a top priority for organizations in any industry.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

LEADership

AUGUST 20, 2013

Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. If you are using Paid Search or Pay-Per-Click (PPC), then cost-per-click and cost-per-lead are the right KPIs to measure.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40

Convince & Convert

SEPTEMBER 20, 2010

People dramatically quitting their jobs (hoax or not) seem to garner the viral attention all brands desire, yet few are finding a formula or pattern that has replicable staying power. It's P2P and ONLY “personal&# brands exist in my Twitter stream. For that matter, you and I are brands. This seems very strange to me.

Twitter 147

Twitter CRM Business Paid Search Agency 147