Remove journeys
article thumbnail

There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

P2P 48
article thumbnail

From the Phonograph to Spotify: The History of Streaming Music

Hubspot

That information would be presented on a computer. Sacred melodies like Gregorian chants and the growing presence of pipe organs in houses of worship paved the way for classical composers like Johann Sebastian Bach , whose earliest work was often written and performed in churches. I had a box of my very own 45s.

article thumbnail

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

And then, one gentleman said, “It’s barely enough time to talk through one presentation slide.” In a recent webinar by the Content Marketing Institute, the presenters mentioned an interesting fact—that there is more power being harnessed in a single Google search today than what NASA used to put a man on the moon in 1969.