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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). According to Gartner.

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How to Optimize the Cost of B2B Marketing

Valasys

Simplify as much as you can – The marketers should scrutinize whether they can curtail their operational budgets by opting for the shortest & most efficient pathways to accomplish tasks. Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. James Scherer wrote in the Content Marketing Institute: “If we face the truth, we know that content marketing is about making money.”. In such a scenario “ how to make your content go viral ” can be a tricky question for marketers to answer.

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Why Visual Storytelling is Imperative for B2B Content Marketing

Valasys

People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX). A study by Brain Rules shows that humans are incredible at remembering pictures.