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Tips for Optimizing Google’s Knowledge Graph Box for Your Brand

Kapost

It is no accident that Google uses a phrase like “Online Marketing Company” to describe our brand. That’s how we have “defined our entity” to Google in several places, including Wikipedia and the NAICS code in our JSON-LD script above. Wikipedia is the holy grail for obtaining a Knowledge Graph Box.

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What is user intent?

Biznology

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] 1] As an Example [sic.],

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