Hinge Marketing
MAY 20, 2019
In traditional services marketing, a firm goes out into the world and steadily builds awareness and trust —through networking, public speaking and word of mouth referrals. An RFP is sent out to a broad swath of prospective service providers. Content marketing is at the heart of Hinge’s flagship Visible Expert?
Hinge Marketing
MARCH 14, 2016
In traditional services marketing, a firm goes out into the world and steadily builds awareness and trust —through networking, public speaking and word of mouth referrals. An RFP is sent out to a broad swath of prospective service providers. Or a business is in need of a particular service. How Hinge Can Help.
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Convince & Convert
MAY 4, 2010
On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.
Convince & Convert
MAY 3, 2012
What you have to understand about Klout, and services like Klout, is Klout is limited to reaching residents on social networks online. It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline. It does not measure offline influence.
Convince & Convert
SEPTEMBER 20, 2010
Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.
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