The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?
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APRIL 25, 2023
It makes no claims to hold opinions or to take your decisions for you (agency). But for analysis and especially research, a human touch stays necessary.” They are already melding pre-test research, test design choices, and post-test analysis with AI to run more experiments, learn faster, innovate more, and keep winning long term.
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