Multi-Touch Attribution, Storytelling and WOMM

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth

Word of Mouth WOMM B2B Marketing Marketing AI

How B2B Marketers can stay close to their Customers

Valasys

JANUARY 17, 2020

B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging. & content reflecting on positive word-of-mouth-marketing (WOMM). Katrina also implicates the connection between the research of B2B customers on the web & the importance of brand being in direct touch with them there.

B2B Marketing

B2B Marketing Marketing AI Marketing Management B2B

B2B Marketing Zone

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

How B2B Marketers can stay close to their Customers

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