Customer Experience Matrix

JULY 29, 2009

Last week it was Helmsman Marketing , a five-month old company focused on helping small businesses run multi-step, multi-channel, outbound customer relationship campaigns. But I think it captures the key components of Helmsman: - multi-step: the system runs campaigns that deliver a sequence of messages.

Small Business Marketing 120

Small Business Marketing Marketing Management Marketing Automation Services Multi-Channel 120

Savanta

MAY 18, 2011

How effective, the question continued, would different communication channels be in grabbing their attention? . The fourteen channels explored fall into four categories based on their effectiveness. Prioritise – channels with the highest impact. Deploy selectively – channels without mass appeal but effective amongst many.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

SnapApp

JULY 7, 2017

We saw an 85% increase in conversions with the multi-step form. Dryrun is developing an interactive quiz model to engage users on-site and via selected social channels. They enter their information, such as number of users, and we can gain insights from that. In the future, we hope to roll out more quizzes and short video content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118