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The 7 B2B website essentials: What customers want

Martech

A company’s website is the single most important media channel in the marketing communications toolkit. You can do a look-up by hand or use automated processes from providers like NetFactor. Ensure your technology supports multiple languages and currencies and complies with multi-country tax and privacy practices.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. There is better user experience, one console, and better leverage and the ability to create, extend and track a dialogue across multiple channels.