Tiecas

MARCH 21, 2024

These terms signal higher purchase intent. Here’s why: Long Sales Cycles: The journey from awareness to purchase can stretch over months or even years. Attributing wins solely to recent marketing activities is inaccurate. To learn more, read “Could Generative AI Revolutionize Your Industrial SEO Strategy?”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Engagio

OCTOBER 13, 2020

New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Inbox Insight

NOVEMBER 23, 2022

Some companies focus solely on acquiring new leads through outbound activities such as cold emails or prospecting, while others use inbound tactics such as inbound marketing, content creation and social media outreach. These are free programs that track visitor behavior across different channels like email and Facebook ads.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98