You Don’t Need a “Universal ID”; You Need Accurate Paths to Purchase
LeadsRX
MARCH 22, 2021
2021 will be the year of ratcheting up on consumer privacy, and cookies are going away, but our purpose-built identity graph – powered by our more than 1.5 Cookies are crumbling as operating systems, web browsers, and governments continue to pursue further protection of consumer privacy. Why Aren’t Universal IDs Necessary?
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