markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Adobe Experience Cloud Blog

APRIL 9, 2009

Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? Also, collaboration with partners can be useful: if you have complementary products you can develop a joint webinar of whitepaper. In my opinion, the first step is to look at the vendor's marketing expertise.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. How do you build your library of relevant lead nurturing content ? How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

ClearVoice

NOVEMBER 27, 2019

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Assets can include a wide variety of content types: ebooks, videos, presentations, podcasts, reports, collateral, boilerplates, executive bios, podcasts, webinar recordings, original photos, ads, swag, merch, et al. They deserve to be last.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Hubspot

DECEMBER 16, 2013

Turn a webinar into an ebook (use a service like 3PlayMedia to transcribe the audio). Microsites. We also heavily use our wiki by Atlassian under our "Marketing Inspiration" page. If your marketing organization doesn''t prioritize content creation, then it''s difficult to attribute resources and budget to it. Case Studies.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Convince & Convert

DECEMBER 30, 2015

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. News Releases and Pitches. Sponsorships. Native Advertising.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. News Releases and Pitches. Sponsorships. Native Advertising.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168