Convince & Convert

JUNE 24, 2010

I divinity see some comparison between infomercials and social media, but more on the experience side. Maybe sampling and demos on location will fit better. Just like nateriggs says, infomercials have a bit of ‘negative’ vibe. So in my opinion it is more the live experience which will help to sell and share.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 20, 2010

[link] [link] Ignacio Does Your Blog Have a Long Tail: [link] [link] Fred Black For March – for my blog at [link] , 2370 visits via 1029 keywords.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. And at the execution level, it’s an important distinction. If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

On Monday and Tuesday, a huge sampling of Flintsters learned about social media strategy from Jason Baer – a social media consultant and founder of Convince & Convert. I’m wondering how to combine “Point = Awareness&# with “Focus on Repeat actions/enthusiasts -> Advocates&#. Don’t these collide?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 9, 2010

What about Baskin Robbins – with a promotion offering free samples (and extra napkins)? It’s About Engagement, Not Eyeballs I worry that by focusing so much on the Big 4, we start to look at social media through the prism of audience size, which is a vestige of the old marketing. Of course facial hair supply.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JULY 9, 2010

Each year, Nordstrums hosts an incredible evening where they shut down the whole store and entertain us all with food, drink, music, dancing, merriment, make-up and perfume samples, the works… and of course we all *shop*!!!

Personalization 122

Personalization Paid Search Agency Transparency PR 122