multi-touch 
Adobe Experience Cloud Blog
AUGUST 16, 2018
It’s no secret that your CMO doesn’t really care about the open rate or click-through rate of your email campaigns. First-touch (FT) attribution: This answers a simple business question, ‘which campaigns generated the most profitable new names (leads) into the database?’. Share with us your experiences in the comments.
Adobe Experience Cloud Blog
OCTOBER 19, 2016
Your revenue model, which has defined stages with business rules (agreed upon by marketing and sales) that determine where each prospect is in the sales cycle. For example, Marketo’s new Definitive Guide to Social Media Marketing would be a TOFU, or early-stage, content asset. First-Touch and Multi-Touch Metrics.
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Adobe Experience Cloud Blog
JANUARY 19, 2009
The folks that have already implemented lead scoring systems and nurturing programs are better equipped to deal with the effects we’re seeing from the recession, such as lengthening sales cycles and fewer leads in the pipeline. Sales may also need new types of collateral from your team to help them sell this year.
Full Circle Insights
APRIL 15, 2021
Data on clicks and open rates is useful, but it doesn’t resonate beyond the marketing department. Velocity & Shortening Your Sales Cycle. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. Picking the Right Attribution Model For You: Part 1, Single Touch Models.
Full Circle Insights
AUGUST 4, 2020
It’s a bit trickier in digital marketing because martech point solutions provide data on activities — page views, open rates, etc. Velocity & Shortening Your Sales Cycle. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. When is First Touch Most Important?
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