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PayPal’s new ad business could be good news for financial marketing

illumin

This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. PayPal just announced its new advertising business venture.

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SMS marketing is taking over

DotDigital

That’s the power of SMS marketing. Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Specifically in the US, there has been a shift in focus from email marketing to SMS as there have been significant developments in this area.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. How do you make better marketing decisions? Great news, right!? Think Beyond B2B. Steal from B2C.

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How B2B marketers can turn Facebook into a lead generating machine

Biznology

While Facebook may have lost many of its younger users, it still has over a billion users and it’s not going to die anytime soon, which is exactly why B2B marketers should be using the platform. While the alleged “teenage flight” from Facebook may be an issue for the network, it’s certainly not an issue for B2B marketers.