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InMobi releases independent ad mediation platform

Martech

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait.

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2023 Predictions: Digital media and advertising

Martech

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. But how will marketers ride this wave? Advertisers and their adtech partners will have to adapt in the new year. In 2022, CTV overtook mobile for global ad impressions.