Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. This includes the deployment of control mechanisms such as key performance indicators (KPIs) and campaign marketing metrics along with allocation of resources such as people, timeframes and budgets.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. This includes the deployment of control mechanisms such as key performance indicators (KPIs) and campaign marketing metrics along with allocation of resources such as people, timeframes and budgets.

Planning 46

Planning B2B Marketing Marketing Plans B2B 46

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. Of course, Joe the Marketer won't care about my classification scheme. Still, it’s probably significant that “flexibility,” not simplicity, was the first term she used to describe the system.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120