Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Pam Didner

APRIL 23, 2019

Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental differences between sales and marketing? Explain why sales and marketing are different. Show how ABM can tie sales and marketing together. Marketing focuses on Who, What, and When. Who are they?

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Planning 49

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

TrustRadius Marketing

NOVEMBER 20, 2022

eCommerce Platforms enable you to market your products on the internet, even with limited resources to start. To build your site on-premise, you’ll need an IT department with developers or third-party contractors to design and maintain it. The browsing experience should also include personalized content and messaging.

Marketing Automation Services 52

Marketing Automation Services eCommerce Enterprise Management Work Management 52

QuanticMind

FEBRUARY 28, 2020

Every year there are new marketing strategies and approaches to start investing in. An omnichannel marketing strategy is one of the latest on a long list of options for marketers to consider. Those who understand what omnichannel marketing is all about know just how it drives key business goals. Here are a few: 1.

Marketing Budget 55

Marketing Budget Marketing & Strategy Marketing Strategy Work Management 55

Martech Advisor

NOVEMBER 4, 2019

Table of Contents. The term has reshaped itself from when it was originally defined by David Raab, founder of the CDP Institute, as the ‘marketer managed technology that can deliver a unified, persistent view of the customer and is accessible to other systems.’ Top 3 reasons why marketers need CDPs.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Marketing Budget 73