Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

JANUARY 25, 2022

Hesitancy for CRM adoption is understandable given the ever-changing marketing landscape. It’s often the case that brands can’t find adequate amounts of time to evaluate an entirely new system, much less train team members to use it. Snapshot: Marketing automation.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Terminus

OCTOBER 29, 2021

Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. This type of sales is usually characterized by long and complex sales cycles involving multiple buyers in target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

MKT1

SEPTEMBER 20, 2023

Use us as a pipeline accelerator to: engage buying committees, improve demo and event attendance rates, boost email open/response rates, and amplify field marketing efforts. Set up these stages in your CRM and marketing automation tools. Use a marketing automation tool, I recommend Hubspot.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Vidyard

FEBRUARY 18, 2021

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 TBI Uses Video to Educate and Train 6.2.2 Paid is Shortening Deal Cycles. Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x Consolidate Disparate Systems 6.1.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

FEBRUARY 18, 2021

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 TBI Uses Video to Educate and Train 6.2.2 Innovators Leading the Charge With Video Trends #Paid is Shortening Deal Cycles Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x

Sales Management 65

Sales Management Trends Video Marketing B2B 65