Metadata

JANUARY 17, 2024

When Rand Fiskin speaks, B2B marketers listen—even when it’s a hard pill to swallow. In his session from DEMAND , he said, “It’s the end of marketing attribution, friends. Apple also announced App Tracking Transparency (ATT) , which gives the more than 1.4B To say marketers are worried would be an understatement.

Paid Content 52

Paid Content Marketing Attribution Paid Search Agency Marketing Automation Services 52

chiefmartech

OCTOBER 30, 2016

I do not believe in marketing “attribution”. Beyond the combined power of algorithms, data, software and professional know-how, the concept is — at its foundation — flawed. It embodies everything marketers ever wanted to get out of data! Third, because privacy standards or data protection laws prevent further integration.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. You know that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Mail Privacy Protection (MPP) has made sure of that. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. You know that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52