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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

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How to create SMART e-commerce goals

Sana Commerce

Take the weaknesses and strengths of your online business into account using a SWOT analysis to acknowledge all necessary factors. You should ask yourself if what you want to achieve is worth working on and if it is in line with the vision and mission of your company. Is it worth doing? Is it the right time to carry out this project?