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Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business.

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How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

Marketing Insider Group

With organic search marketing, you can drive traffic to your site naturally without draining your marketing budget. Although organic search rankings take a little more patience to see your content on the 1st page of Google, you can achieve long-lasting results without a massive marketing budget.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

If not, you can adjust your strategies accordingly. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Email marketing is another must-have channel – with an ROI of 4,200%. Part 1: How to Choose the Right Digital Marketing Channels for Your Business.

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What Is B2B Marketing?

Marketing Insider Group

As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies. Although it can be a challenge, B2B marketing an exciting process that delivers real results. What Is B2B Marketing? Software Companies.