ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Convince & Convert

SEPTEMBER 20, 2010

Twitter gives you the opportunity to make your logo more than a logo, providing compassion, insight, information, and even entertainment in bite-sized chunks. I'm beginning to steer my clients away from Twitter as a brand marketing opportunity. I see Twitter for branding working in only the rarest of examples. link] jaybaer Yep.

Twitter 148

Twitter CRM Business Paid Search Agency 148