Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. These stories are not just about technical and environmental challenges overcome but also about how their solutions were for the greater benefit of everyone. Here is a brilliant example of humanizing an industrial product with a healthy dose of humor. video from Fluke Corp.,

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Single Grain

SEPTEMBER 30, 2020

When SaaS started, vendors focused on providing solutions that covered various industries (also known as horizontal SaaS ). However, in the last few years, there has been a surge in vertical SaaS companies, which create solutions that are catered to niche industries. As with any product, constant use ensures its regular evolution.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Directive Agency

JULY 15, 2019

On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. Now if you don’t know what Ahrefs is, it is one of the, if not the, best SEO tools out there. We talked about how B2B leaders can leverage SEO tools to grow their businesses. So we talked about the future of SEO.

SEO 40

SEO Paid Content Budget Programs Tools 40

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 10 Steps Using Social Media For Business Development by Soulati-TUDE.

Social Media 100

Social Media Social Marketing Work Management Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Online Marketing Institute

DECEMBER 9, 2009

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2C websites, the majority of content focuses purely on product information. The target keyword glossary, therefore, included both specific product terms and issue-based terms. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40