Digilant
MARCH 18, 2021
Between geo-location apps driving local business traffic, social media , QR codes and one-stop-shop e-commerce portals, plenty of digital marketers are left with the same question, time and time again: Where is the traffic coming from, anyway? Marketing Attribution Analysis in 2021. Tip One: Expand Beyond Last-Click Models.
ClearVoice
AUGUST 29, 2022
As social media algorithms change and privacy updates threaten marketing attribution, more and more businesses are flocking to organic content. As you quickly discover, content marketing takes a lot of effort and involves a lot of different skill sets. Create a content plan. First, you need to create a content plan.
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Contently
MARCH 26, 2021
Barely a month goes by without us hearing about a major brand realizing that their display performance was all smoke and mirrors. Chase cut the number of sites its ads were running on by 99 percent and had no drop in performance. Display is an incredibly low-effort way to spend your marketing budget. appears to come out.
Metadata
JANUARY 27, 2022
Do you have an opinion that differs from the echo chamber of LinkedIn? Our best candidates understand the funnel past marketing, all the way through Customer Success and renewals. Which tools do you have experience with? After asking the open-ended question, I run through all the tools in our marketing stack one by one.
Webbiquity
JANUARY 12, 2021
That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. Michael: I can start on that.
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Building a Solid Case for Attribution to the CMO.
Full Circle Insights
MAY 20, 2022
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?
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