Lead Psychographics Purchase Intent ROAS 
Unbounce
SEPTEMBER 16, 2021
The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. Retargeting ads allow you to finish the job and turn prospects into leads. As the name implies, purchase intent is when a consumer shows signs of being ready to buy a product or service.
QuanticMind
OCTOBER 24, 2017
In-store sales – but not necessarily e-commerce sales – have been observed to spike on the Saturdays in December leading up to Christmas Eve, with an especially big spike on December 23 for last-minute shoppers. Like on Google Shopping, ads now appear on Bing image search, leading to an estimated click increase of +7% to +8%.
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