SmartBug Media

MAY 21, 2019

The average business has multiple different martech solutions collecting hundreds of different data points each day. According to Reachforce research, every year, up to 18 percent of phone numbers change, 25-33 percent of email addresses become outdated, and up to 66 percent of people will change companies or job functions.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  The issue of failing to get the maximum value from a technology investment is nothing new.    I’m not just talking about getting someone trained on the functionality of the solution. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. For example, Account Smart Lists leverage AI and predictive scoring to reveal the best fitting accounts for campaign activation. Lead management.

Marketo 114

Marketo Marketing Automation Services Enterprise Management Marketing Management 114

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Lead Nurturing with Emails.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Terminus

OCTOBER 30, 2017

Kristi Bjornaas , Marketing Manager at Reachforce. Inbound marketing relies on lead generation — driving as many leads as possible using gated content, events, and so on. What needs to change, however, is the overwhelming focus on quantity of inbound leads over quality. Deborah Holstein , CMO at EverString.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116