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23 Outstanding Social Media Marketing Guides

Webbiquity

Jake Parent shares a dozen useful tips for being more engaging (and not a jerk) on social media, among them asking questions, complimenting people, and always giving more than you take: “always offer more value to people than you ask of them. 10 things you should never say to a social media manager by PR Daily.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. Centralized content management initiatives offer little or no incremental value to them. This is the essence of PKM. Automatic knowledge harvesting.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Additionally, web sites focusing on reaching B2B audiences, must focus an equal amount of effort on gaining relevant search engine rankings and the stickiness of their site. A member of the company’s finance department might visit the site to assess the value of the product. Content is key for B2B websites. I need to implement them.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

I wasn’t a follower of the brand, but there was obvious value in the fact that they had a Twitter presence and responded to my concerns better than the customer service rep. It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media.

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