article thumbnail

Social Media: The Journey Begins With You

Marketing Insider Group

These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. The next step is building your social media strategy while leveraging the findings of your monitoring program. This strategy should include a mix of tactics that will provide support to the campaign.

article thumbnail

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

And YouTube content growth is actually accelerating to 35 hours of new content added every minute. Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. Mary also states that consumers want all products to be like a game experience and asks if your company is keeping up.

Web 2.0 100
article thumbnail

How to Choose Between Using Inbound vs Outbound Marketing

Oktopost

Examples of outbound marketing include telemarketing (“cold calls”), paid mailings (both electronic and “snail mail”), advertising (banner ads, radio ads, billboards, etc.) Even with mass media advertising like television and radio, measuring the impact on sales and lead qualification is not impossible. Quicker to show impact.