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Social Media: The Journey Begins With You

Marketing Insider Group

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. This strategy should include a mix of tactics that will provide support to the campaign.

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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100
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How to Choose Between Using Inbound vs Outbound Marketing

Oktopost

Should I use inbound marketing or outbound marketing? Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. What is Outbound Marketing?