What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?
Salesforce Marketing Cloud
OCTOBER 10, 2023
Think of it like the structure of a deal — the building blocks, like lead qualification and sales calls, that need to be stacked in a specific order so it’s possible to drive deals to close. This vetting process is commonly referred to as lead qualification. That’s how you can win over the CFO and the legal team.
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