What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
As an argument, he pointed out that their version was a quality control program, aimed at serving the management. PDCA in Agile marketing is mainly focused on managing the value stream. aligning customer expectations with the business value of the organization. Plan-do-check-act in Agile Marketing. PDCA in Internal User Stories.
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