Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Company news and industry SIC codes tied for third.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

PureB2B

MAY 22, 2018

They may require several follow-ups and lead nurturing strategies. Use Innovative Lead Nurturing Strategies. When leads are not ready for a purchase, it doesn’t mean you should throw them out. Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

They may require several follow-ups and lead nurturing strategies. Use Innovative Lead Nurturing Strategies. When leads are not ready for a purchase, it doesn’t mean you should throw them out. Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48