Industrial Marketing Today
MAY 11, 2010
Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Company news and industry SIC codes tied for third.
Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.
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Online Marketing Institute
JULY 31, 2009
The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”
PureB2B
MAY 22, 2018
They may require several follow-ups and lead nurturing strategies. Use Innovative Lead Nurturing Strategies. When leads are not ready for a purchase, it doesn’t mean you should throw them out. Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn.
PureB2B
MAY 22, 2018
They may require several follow-ups and lead nurturing strategies. Use Innovative Lead Nurturing Strategies. When leads are not ready for a purchase, it doesn’t mean you should throw them out. Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn.
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