ViewPoint

NOVEMBER 8, 2017

Don’t be surprised if you talk to six different people at your company and get six different definitions of a lead. See this article for my advice on “How to Establish a Meaningful Lead Definition.”. TARGET, SEGMENT AND TEST: How often does your team analyze lists? NURTURE: Are you getting maximum return on marketing programs?

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

ViewPoint

JULY 19, 2017

tweaking the message, segmenting the list, course correcting on timing). Just ask Jim Norton, SVP of QGenda, a 3x PointClear client who recently brought us in on his first day on a new job. Jim and our other long-term and repeat clients know that it takes a team to succeed at B2B lead generation.

Lead Generation 149

Lead Generation PointClear Sales Leads Generation 149

ViewPoint

OCTOBER 31, 2017

That’s essentially what PointClear clients do when they engage us for outsourced lead generation. expensive) to justify without being spread across by multiple clients, i.e. strategic planning, list development, analytics, segmentation, coaching and training. Read Is it Better to Insource or Outsource Lead Generation?

Paid Search Agency 159

Paid Search Agency PointClear Telemarketing Companies 159

ViewPoint

FEBRUARY 7, 2012

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.

Lead Ranking 120

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring 120

ViewPoint

FEBRUARY 23, 2018

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. We can do that because the associates on our team have what it takes to have the interactions that generate quality leads. At PointClear, our average associate is 50. years—twice the industry standard.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Embedded in every client program, they help us identify the right prospects and convert them to qualified leads. Segmentation and testing.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

MAY 7, 2015

This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year. At each step of the improved process, research showed that when attention was given to the prospects and they were contacted, sales improved.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120