KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. And yet… it’s still a winnable game.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JANUARY 29, 2015

Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. Do we increase or decrease bids at a specific time or day (reducing spend on the weekend for instance) or do we have opt in or out of specific geographical locations ? What Are We Doing With Our Leads?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

TrustRadius Marketing

NOVEMBER 14, 2019

Automated marketing began with the “email”. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Scoop.it

JANUARY 3, 2023

Your prospects end up leaving your website without making a purchase or filling out the lead forms provided. . Here’s a better idea – a content mapping strategy. Content mapping is a process where you strategically align different pieces of your content to various stages of your customer journey.

Top of Funnel 79

Top of Funnel Effectiveness Buyer Personas Marketing Automation Services 79

KoMarketing Associates

APRIL 29, 2020

Content influences B2B buyers. And it’s influencing them now more than ever: “67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions” according to a recent survey of B2B buyers from DemandGen. Of course, content has been influencing B2B buyers for a while.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

ActiveDEMAND

JUNE 15, 2016

Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. It happens more often than you’d think, even with a lead nurturing strategy in place. In other words, you need to personalize your lead nurturing.

Lead Nurturing 40

Lead Nurturing Personalization Lead Scoring Lead Ranking 40

seo.co

FEBRUARY 16, 2023

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105