nuturing 
Customer Experience Matrix
OCTOBER 31, 2008
Basically it defines a formula for calculating profit based on factors that are affected by a demand generation system: number of leads, lead-to-customer conversion rate, net margin per customer, acquisition cost, lead handling cost and sales cost.
Lead Liaison
NOVEMBER 21, 2017
Event lead capture methods, like our app GoCapture!™ ™ , are an important part of any marketing automation platform. Our app allows onsite representatives to collect lead information quickly (without losing any valuable information), by scanning a badge, a business card, by manual entry, or even syncing with a registration list.
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Lead Liaison
OCTOBER 11, 2018
For example, our event lead management solution allows businesses to create and customize lead capture forms, prepare intelligent post-event workflows, quickly capture leads onsite, instantly sync with a CRM, and then place them into those previously mentioned workflows. Lead Management Strategy – Instant Tasks.
Marketing Insider Group
AUGUST 12, 2010
Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points.
Customer Experience Matrix
JUNE 17, 2009
Marqui’s VP Marketing Richard Sharp defines “marketing automation” as the combination of Web content management and campaign management. In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales.
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