Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 25, 2019

For B2B marketers entering Social Media advertising, aligning social media objectives with business objectives of the organization remains the biggest challenge. This can be done by aligning Social KPIs with the vital KPIs related to the Return on Investment (ROI) of the organization at large.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

AUGUST 6, 2019

Tech-savvy organizations have already assimilated AI in their marketing strategies. Generating hyper-targeted campaigns to expedite conversions, once the prospects have been segmented, helps the organizations in their achieving their bottom-line goal of optimized Return on Investment (ROI). And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45