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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. This area is one of the most crucial, but often misunderstood elements of lead generation. Here’s a link to the SEO tools we like.

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. How to implement A/B tests and what factors to consider.