The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

The Basics of Higher Education Microsite Content Development

Fathom

Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Google Analytics, Conversions, and Marketing Measurement.

61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

Lead generation for B2B businesses isn’t a one-size-fits-all affair. That’s why we’ve detailed 61 lead generation strategies and tactics we’ve seen B2B businesses using successfully. This, in turn, can help increase conversions and the number of leads being generated.

Intent Data: The Secret to Creating Killer Lead Generation Campaigns

TrueInfluence

Most lead generation rock stars have their own secrets when it comes to the development and execution of lead generation campaigns. In fact, the internet is full of recipes, tips and tricks, methodologies and “how to” guides on what it takes to make your leads sing and your pipelines hum. Demand Generation Powered By Intent. MLM Lead Generation, InboxInsight. Intent data is the workhorse of the lead generation world.

Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. It needs to attract leads into your funnel.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. This area is one of the most crucial, but often misunderstood elements of lead generation.

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Marketing Blog Marketing Automation | Lead Generation | Email.

Salesfusion

Lead To Revenue. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Lead Management. Lead Scoring. Marketing Platform Lead To Revenue Management. Lead Capture.

The A-Z Guide to B2B Lead Generation

NuSpark

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. D- Demand Generation. L- Lead Nurturing. Alright-a plug for my lead management firm. (o:

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader.

Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It

Leadfeeder

Mode’s blog—for example—is excellent and drives a regular flow of qualified traffic and leads to the site. But the blog is not the biggest driver of inbound leads. That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. Why it works so well as a lead generating machine. Note: Also doing inbound marketing to generate leads for your sales team?

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. So there are two elements here: The website content itself, and content that leads to a site visit (SEO mostly). Pure lead generation.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. What you should say, is, quality leads that can become future sales opportunities. So there are two elements here: The website content itself, and content that leads to a site visit (SEO mostly). Pure lead generation.

61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

Lead generation for B2B businesses isn’t a one-size-fits-all affair. That’s why we’ve detailed 61 lead generation strategies and tactics we’ve seen B2B businesses using successfully. If you’re looking to drive new leads to your business, try giving one of the ideas below a shot. Website Optimization Content Marketing Email Marketing Paid Advertising Social Media Offline Strategies (Note: Want to discover new leads, prospects, and gain insights on your customers?

61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

Lead generation for B2B businesses isn’t a one-size-fits-all affair. That’s why we’ve detailed 61 lead generation strategies and tactics we’ve seen B2B businesses using successfully. If you’re looking to drive new leads to your business, try giving one of the ideas below a shot. Website Optimization Content Marketing Email Marketing Paid Advertising Social Media Offline Strategies (Note: Want to discover new leads, prospects, and gain insights on your customers?

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 How do you build your library of relevant lead nurturing content?

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Better yet, what if we could be the leading consulting firm on the rule and how to implement it?

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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. HS] On your Website, you say that Captora delivers more leads and does “90 percent of the work.”

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Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It

Leadfeeder

Mode’s blog—for example—is excellent and drives a regular flow of qualified traffic and leads to the site. But the blog is not the biggest driver of inbound leads. That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. Emily and the marketing team went to work optimizing the microsite for SEO. How Does SQL School Convert Traffic to Leads?

Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It

Leadfeeder

Mode’s blog—for example—is excellent and drives a regular flow of qualified traffic and leads to the site. But the blog is not the biggest driver of inbound leads. That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. Emily and the marketing team went to work optimizing the microsite for SEO. How Does SQL School Convert Traffic to Leads?

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Thrive Leads features A/B testing.

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. My advice is to start accumulating and building your lead nurturing library now.

The First (Almost) Clickable Direct Mail

The Point

Spam may have all but killed email as an acquisition vehicle, but direct mail is still a viable outbound lead generation device for the right audience. USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite.

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35 Days to Great First Sales Meetings

Avitage

Marketing and Sales Strategy buying process content marketing program Deliver content demand generation lead generation Lead nurturing marketing automation sales execution

How to Get More Leads With Interactive Content

Sharpspring

Interactive content is special in that audiences don’t passively consume it, which makes it a powerful content type for generating and nurturing leads. Why Use Interactive Content for Lead Capture? For one, the content offers good value to audiences, much like any lead magnet.

Connecting the Dots Between Social Media & Demand Generation

Modern Marketing

by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration.

What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube.

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. social media functionality on a company's website or a microsite.

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Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively?

#B2BChannelPanel Round-Up: Email

PathFactory

Jen Rios , Senior Manager of Demand Generation at Invoca. We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. Kim : I worked with a client that wanted to show their audience how lead scoring worked.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

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Only B2B - Untitled Article

Only B2B

Outbrain is one of the leading content syndication tool present in over 55 different countries. OnlyB2B is one of the leading content syndication networks offering a social publishing platform for business contents as well as other content types. In past years they have created ab quality readers helping the publishers to successfully promote new content ventures like microsites. 20 Content Syndication Tools To Exponentially Increase Domain Authority.

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Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Marketo

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Highlight how employee social contributions can be used for lead gen, and creating valuable relationships.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube

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Is It Time to Rethink Corporate Websites — Again? 

Martech Advisor

Is it for information sharing, awareness building, reputation management, lead generation, building communities, or some combination of these? Companies roll out microsites that revolve around a single subject or long form content for SEO purposes.

How to Create a Focused Content Strategy for Paid Search

Fathom

Being a part of the millennial generation myself, I know that if I have the choice between researching on my own and filling out a form to request information, I’ll choose researching almost every time. This millennial attitude poses a problem for higher education marketers focused on lead generation. So how can paid search marketers ensure that prospective students are not only clicking on their ads but also becoming leads for the school?

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation.

Introducing Contently Live

Contently

Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Optimized for lead gen.