NuSpark Consulting

JULY 24, 2011

So you have a website, and it’s not optimized yet, so you’re not getting inbound leads because your website isn’t found on search engines. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Pure lead generation. Banner ads/enewsletter sponsorships.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

The Point

DECEMBER 16, 2013

Want to guess how many of those leads arrive via our clients’ Websites? No matter how mobile-friendly you make your Website, I would argue, it will never convert leads as well as a dedicated mobile landing page.). • But effective to the point that they generate 71% of all sales leads? Virtually none. I doubt it.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Contently

OCTOBER 4, 2016

Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Optimized for lead gen. How exactly does it work?

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

SugarCRM

DECEMBER 11, 2013

Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

xiQ

DECEMBER 15, 2021

It’s time for field marketers to shift gears from in-person lead generation efforts to focusing on more targeted ABM campaigns by tapping into their versatile expertise. Instasites (microsites designed for individualized experiences). Comprehensive all-in-one company profiles compiled in seconds.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Content4Demand

MAY 21, 2020

Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship. Predictive analytics allowed MRP to enhance their lead generation and identify new active accounts faster.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

NuSpark Consulting

JANUARY 12, 2012

I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. How to implement A/B tests and what factors to consider.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Is Your White Paper a Sales Pitch in Disguise?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

Customer Experience Matrix

AUGUST 13, 2013

This addresses one of the central dilemmas of selling through partners, which is losing contact with the leads and, as a result, not being able to measure effectiveness of corporate lead generation programs. Marketing Advocate is designed to help technology resellers who lack in-house marketing skills.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

The Point

FEBRUARY 10, 2010

Spam may have all but killed email as an acquisition vehicle, but direct mail is still a viable outbound lead generation device for the right audience. USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite. Just insert Direct Mail A into Slot B.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

The Point

FEBRUARY 11, 2014

At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors).

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. And you gain valuable first-party data from your newly acquired leads. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. We can help.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. What About Goals? When the Going Gets Tough.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Buzz Marketing for Technology

NOVEMBER 6, 2017

Better yet, what if we could be the leading consulting firm on the rule and how to implement it? Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Program execution.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

KoMarketing Associates

OCTOBER 16, 2012

If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., lead generation, product marketing, or specific marketing segment)? Does your blog have its own blogging strategy and are you building a reputation within the industry with such a strategy?

Tactics 120

Tactics SEO B2B Marketing Planning 120

Digital B2B Marketing

FEBRUARY 14, 2012

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively?

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. Social media is not a silver bullet for lead generation.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Promotional ads Get content now Landing page/microsite Immediate leads.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. Social media is not a silver bullet for lead generation.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. Read my post, “How to Coax Content Out of Engineers” for more on this.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Content Marketing Institute

JANUARY 12, 2018

In B2B, the entire lead generation strategy centers on customized content interactions that build trust over a long and complex buying journey. This strategy will enable the product teams to “draft” off one another – while still maintaining revenue and lead-generation attribution. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

APRIL 27, 2012

Publish to a website, microsite, blog, or social media site. Lead generation. Real time lead delivery. Facebook connect lead generation. Analytics. Basic ($49/mo per app). Create quizzes, surveys, and polls. Social sharing capabilities. Analytics. Standard ($249/mo per app). Mobile optimization.

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. Bob is one of those crazy co-workers that has a few screws loose.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

The Point

JUNE 1, 2010

Could games be a potentially viable form of “content&# to weave into lead generation, database marketing, or lead nurturing campaigns? Increase traffic, “stickiness” and repeat visits for a campaign microsite. Build traffic, members, and recommendations for a Facebook fan page.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

PureB2B

APRIL 2, 2017

Include a link to your landing page or blog that leads them to sign up and provide their email address. You can also build a microsite with landing pages that capture lead data. Create Valuable Content. Blog, blog, blog! Create valuable content on a regular basis and post it on your website’s blog.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Atomic Reach

JANUARY 9, 2019

Integrating your email marketing with other media can be great for user experience, in fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media. The email takes you through to a microsite that has your personalized data and includes easy social share buttons.

Examples 45

Examples Copywriting Microsite Newsletter 45

Bluetext

MAY 27, 2019

The next step in our approach was to create a microsite repository of customer “hero” stories in the form of a lead-generating campaign with several interactive features. Each case study was tagged by type of solution and location so that searching was easy and intuitive.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21