Zoominfo

JULY 2, 2020

For instance, is lead generation a priority? In order for your marketing automation(MA) implementation to be successful, it is imperative that your teams are aligned – especially sales and marketing. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Zoominfo

JULY 2, 2020

For instance, is lead generation a priority? Prioritize sales and marketing alignment In order for your marketing automation(MA) implementation to be successful, it is imperative that your teams are aligned – especially sales and marketing. To determine your goals, consider your overall company objectives.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Oktopost

DECEMBER 13, 2020

With social media being the third largest engagement channel, just after email and website , this means that both sales and marketing leaders need to help one another find the next lever to enhance lead generation and social selling capabilities. The topic that usually starts this process is lead generation.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Rollworks

DECEMBER 14, 2021

Make your leads more likely to convert. Using the right B2B lead generation software with your ABM campaign can help you make sure your content connects with your leads. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Rollworks

MAY 21, 2018

Make your leads more likely to convert. Using the right B2B lead generation software with your ABM campaign can help you make sure your content connects with your leads. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40