Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Rollworks

DECEMBER 14, 2021

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. ABM and ROI. Close more deals. Grow faster. Next Steps.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Oktopost

DECEMBER 13, 2020

It’s no secret that VP Sales is responsible for: Leading their sales team to meet and exceed sales goals. Promoting the company’s products and services. Creating and executing sales strategies. Developing and managing the sales department budget. The topic that usually starts this process is lead generation.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Rollworks

MAY 21, 2018

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM outperforms your other marketing channels. ABM and ROI. Close more deals. Grow faster. Next Steps.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40