Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Oktopost

NOVEMBER 18, 2020

Sales and Marketing Are One. When sales feel like they have been given leads with very little insight to work with, they will stop relying on marketing for lead generation. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Adobe Experience Cloud Blog

APRIL 13, 2009

Here are the Top Five Tips to increase marketing ROI, courtesy of our B2B marketing thought leaders: 1. recent study by MarketingSherpa, 80% of B2B purchasing decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them," answered WebMarket Central's Tom Pick.

Marketing Management 48

Marketing Management B2B Thought Leadership ROI Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. He spoke about “Lead Generation: Strategies that Kill the Competition.”. So how does lead scoring fit into the big picture? Interest Scoring.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48

Convince & Convert

NOVEMBER 11, 2015

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. Not every software vendor is a point solution. Otherwise, it uses signals like how many social media followers that vendor has.

Enterprise Management 155

Enterprise Management Work Management Marketing Management Marketing Automation Services 155

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117