article thumbnail

Does Google Hate Small Businesses?

Hubspot

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder.

article thumbnail

Use This Customizable Sales Cover Letter Template to Win the Job

Hubspot

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google “SMB sales manager Joyfull” and see if you can find the team’s leader on LinkedIn. Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

47 Superb Social Media Marketing Stats and Facts

Webbiquity

That may be because social media isn’t just about lead gen. And of small business owners who use social media, 92% agree that “social media marketing is important for my business.” 33% of millennials identify social media as one of their preferred channels for communicating with businesses.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.”

article thumbnail

Enterprise Sales vs. SMB Sales: Decoding the B2B Sales

Unbound B2B

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. Based on your business scale and size, the B2B sales process differs. For instance, B2B Enterprise and SMB sales leads are different.

article thumbnail

Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

Instead of watching the inbound leads rack up from your content, all you’re left with is a group of target prospects with an “it’ll never happen to me” mindset. The effect also extends to smaller businesses. Even though nearly half of cyber attacks target small businesses, decision makers figure it would never happen to them.

article thumbnail

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

There are so many scenarios out there, and so many lead-gen tools available that it should be possible to craft an effective program. Outsiders can refocus us, bring opportunities into the light, and wake us up. If blogging truly offers no benefits, big deal. Do what works for you. Q: What are your favorite blogs?

Blogger 40