Marketing Leads: Quality Vs. Quantity
Marketing Insider Group
AUGUST 12, 2010
Give them leads they can close and then we can all share in the success of hitting the numbers. On average a software company will spend between $40 – $75K in additional “qualification” costs for every 1000 “leads”. This is not my opinion ( my opinion is irrelevant) i am expressing what a million IT buyers have told me.
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