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Beginner’s Guide to Business Blogging in 2019

Single Grain

It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. Here are some facts ‘n’ stats on the benefits of business blogging : 36% of Fortune 500 companies are using their blogs for thought leadership, product promotion and engagement.

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14 Unique Types of Content Every Marketer Should Try

Hubspot

And if that’s the case, you likely already have a blog, some lead-gen offers, and some social media accounts put to good use. When executed well, controversial content can increase engagement and brand awareness, as well as reinforce your brand's particular breed of thought leadership. 11) Original Data.