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5 Essential Functions for Every B2B Website

Biznology

There are basically two ways to approach this objective: Add an offer, a call to action and a landing page with a data-capture form. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Here are five must-haves for every B2B website. .

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The 7 B2B website essentials: What customers want

Martech

1: A clear message on the home page Write headlines that explain what problems you solve. A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to keep current. Let’s begin. Pricing details.