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5 Essential Functions for Every B2B Website

Biznology

You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. You want to be seen as not only up to date, but trustworthy and helpful. Lead generation.

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The 7 B2B website essentials: What customers want

Martech

A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to keep current. Just a few years ago, while teaching in Buenos Aires, I was taken aback when a grad student said, “We don’t visit company websites anymore.